Fantasy author Brandon Sanderson, famous for completing The Wheel Of Time series after Robert Jordan’s death, his writing classes at Bringham Young University, and his massive Cosmere setting in which the majority of his books take place trolled his fans on Youtube this week.
During his weekly update on Monday, he announced to his fans that he had a big announcement regarding his career that he would be making on Tuesday. Rumors abounded online. Some fans wondered if the author was ill, others suggested he might be stepping away from his sprawling Cosmere universe or bringing in other authors to help him complete it.
The truth was far more epic, far funnier, and a masterclass in trolling. Sanderson, already known for his insane level of productivity, revealed that the lack of convention traveling during the pandemic gave him more time to work on his side projects. He revealed that he wrote not one, not two, but five novels during the pandemic. For fun. He then went on to explain that four of these novels will be released in 2023.
Fans of Sanderson will be able to sign up to receive these books quarterly by signing up for his Kickstarter. The lowest tier includes just the ebooks. Physical books are available in higher tiers, as are swag boxed, and signed copies. Set up initially with a $1 million goal, it rocketed past $10 million in the first day and will probably exceed $20 million by the time it’s done.
Commentators like Daniel Greene and others have been quick to declare that Sanderson reinvented the publishing industry in a day with his Kickstarter. While other authors such as John Scalzi and Brian McClellan were quick to point out that most authors do not have a fandom large enough to pull a similar scheme off, Sanderson’s Kickstarter is showing the rewards that authors can reap if they put time into building their community.
Unfortunately, few authors have the time, resources, or Sanderson’s dedicated social media team. However, we can hope that his work will be an example for traditional publishing houses to follow as they continue to adapt to the changing markets of the 21st century.
As of this writing, there are twenty-seven days left to sign up for Sanderson’s Kickstarter. Best get over there before time runs out!